All The Best SEO Tools You Will Ever Need
FREE eBook: SEO Made Easy by Brad Callen
Reciprocal link exchange management software that makes it easy to find and contact quality link partners, generate custom link pages that match your site, and keep track of reciprocal links. LinkMachine automatically updates your link pages the instant they're changed - no uploading required. Link exchanges increase a site's targeted traffic, search engine ranking, and sales.
Links from Search Directories and Partners is what will get you a higher Page Rank and link popularity with all search engines and consequently, higher listings in the search engines and then more sales.
Since I am a Plug-In-Profit Site member I was introduced to Link Machine but never installed it until about 2 days ago. About a week before that I paid $49.95 a month to use Link Explore with which I found 187 link partners with . The problem with Link Exlpore is that it does not make your Link Directory for you. You have to have one already made. Link Machine already comes with a Link Directory which you can customize to what categories of topics you want included and in what color and format. It also has a built in data-base of sites that you pick the category for that it will automatically ask for your site to be linked with: an automtaic link exchange. You don't have to find them. All you need to do is pick the category and then after they are found,you will get their acceptance,non-reply or rejection. It is great. I did that with 206 sites last night. It took a long time but it was worth it.
Link Explore ,on the other hand, finds a lot of sites it has in its database, and then will not let you link twice to the same domain so you have to go through everyone,click on one domain only once and then go back insert the code for that site to be included into your Link Directory and then email the website you are interested in working with. So now I am using Link Machines's Link Directory
and when I want to include any site gfrom Link Explore I have to han submit it to
my Link Machine directory by inputting the code description,the URL,the contact name and the contact email. Then I might as well just email them with the Link Machine because I am already in that program.
Link Machine is FREE for 10 trial days in which time I will have contacted at least 500 link partners I hope. I have already contacted over 250 and it is only 2 days into my 10. But I want to contact the 187 I got from Link Explore because I only want to keep it one month. I can upgrade in Link Machine to SEO or Premioum for $89.95 flat fee or Premium SEO for $149.95 flat fee.
SEO SEARCH ENGINE OPTIMIZATION
Do you have # 1 ranking on all the keywords and search engines you want?
Of course not, because the search engines are now designed so that no single
website can be listed on the 1st page of all engines under all the keywords
A huge lie is going around the internet that says ďThe search engines are the best,
simplest, cheapest way to advertise your website.Ē You probably already
know this because of all the blood, sweat and tears youíve shed trying to get
your site plastered across the top of all these engines. But in case you donít
know about this search engine myth, please allow me to explain below why
itís virtually impossible for the search engines to ever be your best source of
First off, letís talk about exactly what a search engine is and what it does.
The simplest definition of a search engine is this: A search engine is the internet
version of the yellow pages in your local phone book. For a person trying to
find something on the net, obviously they just go to their favorite search
engine and type in what they're looking for and press the enter button and
Poof! You are given a list (a incredibly long list!) of websites that are
(supposed to be) exactly what you're looking for. But are they?
Now as you know, we have been told over and over, again and again that search
engines are the best way to get tons of traffic at the cheapest price or even
free! There is so much hype everywhere telling us that we must simply get
listed on a bunch of major search engines and we won't have to buy
advertising anymore. Or at least we won't have to pay much for it.
I hope you know by now this is not true! This is a lie that gets told over and
over to each new person coming on to the internet every day!
To explain, allow me to continue with the comparison I made above to search
engines and the yellow pages. Imagine this for a moment: Imagine you just
moved to a new city and you find out that they don't use just one phone
book. No, this new city uses hundreds of yellow page directories and none of
them are in any kind of alphabetical order! And every time you go back to a
page in this mess of yellow pages, you find out it's now located in a different spot!
If youíve already tried to get a website listed on a search engine, then you're
probably realizing that this disorganized city I described above sounds a lot
like the way searches engines are. This is why the search engines cause
internet marketers so much stress, confusion, and failure. How can
something that is supposed to be so perfect be such a mess?
I don't think we should really blame the people that create and design the search
engines. I don't think it's really their fault. All the Internet marketers are
trying to use search engines to advertise their products and services, but
search engines were not originally designed to be used for advertising
purposes. These days, by the looks of search engines, you'd think they were
built for marketing, but they were originally constructed to be used strictly for
research. But now every marketer in the world is using a research tool to
promote, advertise, and market their website which has created one big
mess! And keep in mind, search engines are a work of art when you are
using them to research something, but for advertising, search engines are
just pure crazy!
Also, most people think that the search engines contain a complete list of every
website on the internet. But as you may know, this is far from the truth! All
search engines combined still don't even list half of all the existing websites in
Latest studies and statistics show that all search engines combined list only
about 42% of all the pages on the internet! That's less than half! And the
most popular search engine these days is Google and they only list about
1/3rd of the existing websites on the net. The search engines are already a
mess! Just imagine what they'd be like if they actually did manage to list
100% of all websites on the net! EEEKS...Yyks, I'd hate to see what a
confusing mess that would be. Why would that be a mess?
The more sites there are on the net, the more useless they become because
then your site becomes the old needle in the haystack...Impossible to find!
Most Search Engines show a listing of approximately ten websites on the first page
after you do a search for a word. And not many people even go to the
second page of results, but a few people do. Far less people ever look at the
3rd page of results. I mean did you really think that people actually keep
reading down to listing # 30, 31, 32, 33, 34, etc. Of course not! Internet
shoppers and surfers are impatient by nature and usually only concentrate on
the first page of results. So if you do manage to even get your website listed
on the 2nd or 3rd page of results, it's not likely anyone is ever even going to
see it. And that's probably why you're not getting enough traffic to your
website right now.
I just did a search for the term for "business opportunities" and it showed
3,678,824 pages, listings or results. Do you really think you're going to beat
the odds and get listed on the first page of those results? Search engines are
getting worse and worse as a place to advertise.
The internet is becoming more successful and getting more popular every day
which means hundreds of thousands of brand new websites are going up
daily. And it's now a well known fact that the search engines are currently
receiving up to a hundred thousand website submissions each day. Do you
really think your submission is going to get noticed? As the internet keeps
getting more successful and more popular among internet marketers, the
result is that you will continue to be pushed down and backwards unless you
have a bunch of money to pay for your listings.
Of course there are tools you can use to help get you better ranking on the search
engines, but there is a major problem even with the very best website
optimization software available. You see, every internet marketer is using the
the same tools so the search engines have no reason to give you a better
ranking than the other 1,000,000 people using the same search engine tools
that you are. Plus the search engines keep changing their rules and
algorithms every day to make sure nobody knows any secrets to getting
listed faster or higher up. And every time the search engines change their
criteria for getting listed, that basically renders your website optimization
tools useless, unless you want to go buy more search engine optimization
tools on a daily basis. The search engines are constantly changing their rules,
criteria, and algorithms which means your website will never stay where it is
right now. It will always change and the odds are that as the next hundred
thousand websites get listed today, your website will slip even further and
further down the list. It's just common sense!
Keyword density is just one of several factors that are used to determine the order
of search engines results. Attempting to maintain a high position in the search
engines can easily become a full-time job. In fact there are individuals and
companies who do nothing but get paid to maintain their clientís position in
the search engines.
Do you really think you can beat these experts? They are full-time professionals
who get paid to do nothing but study search engines."
Even if you could beat these search engine experts, would it really make that big
of difference? Do you realize how much time it would take you to beat them
and do you really think search engines are that important in the first place?
Another lie about internet marketing is that search engines are the most
important part of your total marketing plan. Sure, search engines do account
for over 80% of total website page views, but there is a more important
statistic you must keep in mind. 92% of all searches performed on the search
engines are still done for non-profit or non-commercial websites. Most
searches are still just research based. Only about 7% of all the traffic to
commercial sites comes from the search engines. So only about 7% of your
total traffic is likely to ever come from the engines.
In the world of Internet marketing, search engines are practically worthless in
generating any real traffic. And search engines are becoming more worthless
to us marketers every day! Each day more websites come online, but the
amount of listings a person is willing to read stays the same. It would be ok if
new studies showed that internet surfers and shoppers were starting to look
at the 4th 5th and 6th pages of search results, but we know that's not the
case. If anything, it's the opposite. Internet surfers and shoppers focus more
than ever on just the 1st page of the results from the searches they do. So
millions of more websites are getting listed, but internet surfers and shoppers
still only care about the listing that appear on the first page of their search results.
Yes, it's just a simple fact that as the internet becomes more popular and more
websites keep going up, search engines just become less valuable tools as
But I'm not telling you to completely stop using search engines and that it's
impossible for them to help you. For marketers that have an extremely
unique and rare service or product and very little competition, search engines
could be helpful. But most of us aren't selling rare or totally unique products.
For example, if you are selling chinese sculptures, the odds are much better
that the search engines will be sending some traffic to you than if you were
selling a popular product like cell phones.
If you are involved in an affiliate or reseller program, it's going to be next to
impossible to get an affiliate ID or link to achieve a listing on the engines. If
you're doing affiliate programs, you should simply forget the search engines
all together! Why? Ok, well, there are usually hundreds if not thousands of
people involved in even the worst affiliate programs or reseller programs.
And that means somewhere between 500 and 20,000 people have the
identical website as yours. Affiliate programs usually supply all members with
the exact same mirror website when they first sign up. Even if that website
was extremely well built, optimized, and met the search engines criteria for
relevancy, the search engines would never allow 20,000 or even 50 of the
exact same website to waste space on their database!
Search engines only want unique websites that are original. Search engines hate
copies of websites and clones so they simply don't list them at all for any
reason. Cloned websites and copied websites completely defeat the purpose
of why search engines exist. If a search engine were to actually let hundreds
of copies of the exact same website into their directory, it wouldn't take long
until people would no longer use that irritating search engine. So search
engines are very careful to weed out all copies, clones, and even websites
that just seem very similar. Also, special search engine algorithms tell the
search engine to only look at the root domain URL. For example, if you
submit this website address: http://www.ProgramReview.com/?800345MYID
to a search engine, it can only see http://www.ProgramReview.com so this
means your affiliate website never even gets considered for a listing.
Instead, you just helped the main company promote their own website,
because now http://www.ProgramReview.com just got submitted and you'll
never get any credit for helping them. So don't ever waste your time
submitting your affiliate websites or reseller websites unless you wrote the
website yourself from scratch or paid a website designer to build it for you
from scratch. Another thing the search engines do is to simply delete any
website addresses that contain a question mark! Most affiliate links are
immediately deleted from the search engines for little things like containing a
forward slash. And if you have a question mark inside your website address,
like most affiliate links do, you'll never get listed on any major search
Is there any way at all search engines can be used to generate serious traffic to
your website? Ė Where you don't have to take on search engine submitting
and ranking as a full-time job?
Yes, indeed! The solution is to register your own domain name at a place like
AlwaysFun.com and then list all of your affiliate links or website addresses on
that one page. So for instance since my name is Steven Anderson, I could
register the name StevenAnderson.com and list all of my long affiliate
website addresses right there on that main first page. Thatís one solution,
but your still not going to get nearly as much traffic with search engines as
what Iím about to show you.
Another search engine solution is the "pay-per-click" concept.
A few years ago a little tiny search engine called "GoTo.com" (Now called
Overture.com) tested a unique, new method of ranking websites within their
search engine. What they did was to base the ranking of websites on how
much the owner was willing to pay for any particular search term.
Itís GUARANTEED traffic to your website that you pay for ONLY if you actually get
Have Overture & Google been successful? Oh Yeah! So very successful, in fact,
that they are now the most popular pay-per-click search engines in the world
and their minimum bid has gone from just a penny per click when they
started to the now whopping ten to twenty cents per click minimum they
charge today. Ten cents doesn't sound like much, but gee, wasn't a penny
the best way to help poor marketers grow their business the fastest? I think
overture got greedy, but that's just my opinion.
Now, when Overture first started using this system, they got their fair share of
hate mail because many advertisers thought the internet should always
remain free for everybody like it always was. Most internet marketers loved
the internet because it finally made marketing even and fair for everybody.
Finally, a little guy working out of his Investors could compete with
companies like Amazon.com and CocaCola.com. Even though I think
Overture & Google are greedy, I still think that the pay-per-click search
engine model is the most logical one. I think pay-per-click just makes sense.
Pay Per Click search engines are a fast source of traffic, but they're very
No, I am not talking about FFA pages or surfing
The Solution is Here:
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Top 10 Google Myths Revealed. Myths 1 - 4.
Published on : Saturday Sep 23, 2006 09:12 AM
Google is the Web's most popular search engine, powering not only the popular Google.com Website, but also Yahoo! and AOL. Being listed in Google is very important, and being listed highly in Google can bring great benefit to your site.
However, there are many myths about how Google works and, while fairly harmless in themselves, these myths tend to allow people to draw incorrect conclusions about how Google works. The purpose of this article is to correct the most popular Google myths.
Myth #1: The Higher Your Google PageRank (PR), the Higher You'll be in the Search Results Listing
This myth is frequent, and is the source of many complaints. People often notice that a site with a lower PageRank than theirs is listed above them, and get upset. While pages with a higher PageRank do tend to rank better, it is perfectly normal for a site to appear higher in the results listings even though it has a lower PageRank than competing pages.
To explain this concept without going into too much technical detail, it is best to think of PageRank as being comprised of two different values. One value, which we'll call "General PageRank" is nothing more than the weighting given to the links on your page. This is also the value shown in the Google Toolbar. This value is used to calculate the weighting of the links leaving your page, not your search position.
The other value we'll call "Specific PageRank." You see, if PageRank equated to search engine results rank then Yahoo, the site with the highest PR, would be listed #1 for every search result. Obviously, that wouldn't be useful, so what Google does is examine the context of your incoming links, and only those links that relate to the specific keyword being searched on will help you achieve a higher ranking for that keyword. It's very possible for a site with a lower PageRank to in fact have more on-topic incoming links than a site with a higher PageRank, in which case the site with a lower PageRank will be listed above its competitor in the search results for that term.
PageRank aside, there are also other factors that contribute Google search results -- though PageRank remains the dominant one.
Myth #2: The Google Toolbar will List Your Actual PageRank
When Google created their toolbar it was a boon for many Webmasters as this was the first time we got to see any value related to our PageRank. However, the toolbar has also caused some confusion.
The toolbar does not show your actual PageRank, only an approximation of it. It gives you an integer rank on a scale from 1-10. We do not know exactly what the various integers correspond to, but we're sure that their curve is similar to an exponential curve with each new "plateau" being harder to reach than the last. I have personally done some research into this, and so far the results point to an exponential base of 4. So a PR of 6 is 4 times as difficult to attain as a PR of 5.
The exponential base is important because it illustrates how broad a range of pages can be assigned a particular PR value. The difference between a high PR of 6, and a low PR of 6, could be hundreds or thousands of links. So if your PR as reported by the toolbar increases or drops, it's important to remember that it could be the result of a small change, or a large change. Additionally, it's possible to lose or gain links and see no change in your reported PageRank.
The other issue with the toolbar has to do with the fact that sometimes the PageRank it displays is only a guess. People will often notice pages on Geocities or another free hosting provider having a high PageRank. This is because when Google hasn't spidered a page, but has spidered the root domain, the toolbar will guess a PageRank based on the value of the root domain. Therefor it's common to see pages on Geocities with a PR of 6 or 7. The PageRank does not equate in any way to a high Google listing, in fact in this case it indicates the opposite: that the page isn't even in Google. Once Google spiders the page, it will be assigned a more appropriate (and usually lower) PageRank.
Myth # 3: PageRank is a Value Based on the Number of Incoming Links to Your Site
This myth is a frequent source of incorrect assumptions about Google. People will often see that a site with fewer incoming links than their own site has a higher PageRank, and assume that PageRank is not based on incoming links.
The fact is that PageRank is based on incoming links, but not just on the number of them. Instead PageRank is based on the value of your incoming links. To find the value of an incoming link look at the PR of the source page, and divide it by the number of links on that page. It's very possible to get a PR of 6 or 7 from only a handful of incoming links if your links are "weighty" enough.
Also remember that for PageRank calculations every page is an island. Google does not calculate PageRank on a site-wide basis -- so internal links between your pages do count. This is very important, as instituting a proper structure for your internal links can drastically improve your rankings.
Myth # 4: Searching for Incoming Links on Google Using "link:" will Show you all Your Backwards Links
Similar to Myth #3, people will sometimes look for backwards links to a site on Google and fine none, but if the site does have a PR listed and it is in Google's cache, they know that the toolbar isn't just guessing.
The reason for this is that Google does not list all the links that it knows about, only those that contribute above a certain amount of PageRank. This is especially evident in a brand new site. By default, all pages in Google have a minimum PR. So even a page without any incoming links has a PR value, albeit a small one. If you have a brand new site with 20 or 30 pages, all of which Google has spidered, but you have no incoming links from other sites, then your pages will still have a PageRank resulting from these internal links. As your home page is likely linked to from every page on your site, it might even get a PageRank of up to 1 or 2 from all these little boosts. However, in this situation searching for incoming links will likely yield 0 results.
You can also see this happening on pages that have been around for awhile. For instance, this page has 0 incoming links listed in Google, yet it has a PageRank of 3. We can see that Google has spidered it by checking its cache, so the PageRank is not a guess. We also know that Google has spidered this page, again by checking its cache. Therefore, we can be sure that Google knows of at least 1 link to the page in question, both by its listed PR, and the fact that Google has spidered a page that links to it.
However, if you look at the DMOZ.org page with the Google Toolbar installed, you'll notice the page has a PR of 0, which is very low. Furthermore, if you count the number of links on the page, you'll notice it has over 20. So you're dividing a very low PR among over 20 links. Thus each link carries very little weight, so Google doesn't list these links when you search for them. However, Google does count the links, which is why the page in question has a PR listed.
It's very important to remember how Google lists incoming links. Often, people see their number of incoming links drop, and they think they have lost those links. In reality, the linking page could have lost some weight and consequentially, the links might have dropped below the value threshold that's required in order for links to be listed. Or the linking page could have added more links, causing each link's share of the weight to be lower, and again causing the link to drop below the value threshold. In either case the link is still counted, it just isn't listed.
Why does Google do this? Perhaps the answer has to do with technical limitations. If the average number of links per page is 20 then Google would have to deal with over 60 billion links, which might create an index that was too large to be publicly searchable.