Fresh Leads Versus Aged Leads- The Verdict Is Still
You are excited! You just started up your networking business and you
are ready to launch your business to the world by
purchasing a list of leads of people that are
hopefully just as excited about a life without
financial woes and time freedom as you are and then it
hits you…$4.00 a lead. Ouch!
You quickly calculate that it will cost you $400 to
hopefully be able to talk to 100 people about your
business. Ouch again!
Are these $4.00 leads worth the price? This is
where the age-old debate of quality versus quantity
Any industry veteran will tell you, the secret to
being successful in networking is not selling people
on your opportunity, rather it is sorting through
enough people to find those right people for your
opportunity. It is quite simple really. The more
people you talk to, the more people you will find that
are right for your business.
This is especially important when you are first
starting out. It takes time, practice, and patience to
earn the confidence that will be necessary to increase
the number of people that are attracted to you.
Yes, I said attracted to you. Most often a prospect
will be willing to join your company because they have
connected with you and feel that you are the one that
can help them become successful.
However, unless you are natural born leader with an
instant knack for the phone, you might have to stumble
through a few hundred calls before you get enough
practice with your script to come across as confident
So what is the solution? Most likely, these same
leads that are being sold for $4.00 as a live lead or
phone interviewed lead will be sold again as an aged
lead for a fraction of the cost. If you look around
you’ll see them called aged leads, 7-14 day old, etc.
Yes they have been contacted once, twice, or more,
before you receive them, however for the fraction of
the cost they can fit into anyone’s budget.
There are two main things you need to keep in mind:
1) Not every opportunity is right for everyone.
2) Not everyone is as charming as you!
Even if other people have called these leads before
you, the opportunities they are representing may not
have been a right fit for them. Or perhaps they may
not have felt comfortable with the other people. When
you first chose the company you are with now, did you
look around first to see what your options were before
joining? Most prospects will often want to evaluate
different opportunities before making their life
So are $4.00 leads worth it? Absolutely! But only
after you are ready for them, so you can make the best
But until then, why not start off with a lead that
began as a high quality or premium lead that is aged
slightly so that you can purchase substantially more.
Remember, it’s about finding quality people, and the
more people you talk to, the more quickly you will
find them. The right people will be receptive to you,
whether they filled out a form today, or a week ago.
As you get more experience and practice. Start
combining the higher quality or fresher leads with
your aged leads to experience both. You will figure
out what balance of leads will work best for you and
Parting Tip: As you get better, your leads will get
better, regardless of the age or quality of the lead.
Fresh Leads Versus Aged Leads- The Verdict Is Still Out
I have not contacted you in about 7
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Have a great day,
Is an Exclusive Lead truly an Exclusive
Does an Exclusive Lead mean that you are truly the only person receiving
The hopeful answer is: Sometimes!
The reality is: Probably Not.
Let’s take a look at the many definitions or common categories that an
Exclusive Lead can fall into:
Often times “Exclusive” means that you are only person in your
particular company to receive that lead, but you still share the lead with
several other people from competing companies.
Other times “Exclusive” means that your leads are exclusive for a short
amount of time such as 3-7 days. After this timeframe, the Leads are sold
several more times, often averaging 5-7 times.
Is it wrong for companies to do this? Absolutely not! Unless of course
you are willing to spend 3 or 4 times the cost of the lead to truly get
the exclusive rights to it. By selling a lead multiple times, it is the
most cost effective way for a lead company to be able to get fresh leads
into your hands at a price you can afford. It is only wrong if a lead
company does not properly represent what you are purchasing.
Another variable you should keep in mind is that often, when people are
looking for an income opportunity online, your prospect may not have just
responded to one advertisement or filled out one form requesting
information about a home business.
Many times people fill out multiple forms so they can compare different
opportunities. You might have 3 different people thinking they have just
purchased an “exclusive” lead only to find out later that the same person
filled out 3 separate forms which went to 3 different people.
Did you compare different opportunities before you decided your current
company was the right fit for you?
Just because you are not the only person contacting a lead, does not
mean you will not have success. What it really boils down to is sorting
through your lead list looking for the right people for your opportunity.
Not every opportunity if right for everyone. You might have just the
opportunity they are looking for and you only spent .20 cents on the same
lead that cost someone else who called them a week before you $4.00 or
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